CDA Chooses Dooblo for Complex Questionnaires

Founded in 1978 by Catherine Delannoy, CDA France is
an independent market research firm specializing in data
collection. Olivier Jacob and Blandine Baud took over CDA
in 2012. CDA’s 10 permanent employees are complemented
by 300 interviewers each month. On average, CDA conducts
40-50 research projects per year, which include 150,000
face-to-face interviews, 80,000 self-administered
questionnaires, and 25,000 mystery shopping visits for
well-known food brands, transportation companies, and
other market research firms.

CDA had been using legacy handheld computers like Psion and
Osaris for years before they went out of service. When mobile
networks became widespread, the implications on face-toface
research became apparent and CDA decided to make the
move to a modernized, mobile-enabled research platform.

The Data Processing department at CDA conducted an internet search for new survey software and came up with Dooblo’s SurveyToGo. “We ultimately chose SurveyToGo for its affordable price, ease of use, elegant design, and exceptional support,” explains Anne Fink, Market Research Director at CDA.

Deploying SurveyToGo on CDA’s 200 tablet devices was easy and took less time than planned. “Our ex-data-processing guy quickly learned how to program SurveyToGo and our interviewers found it very easy to use,” reveals Ms. Fink. “Dooblo’s support team was readily available and responsive to all our needs and quickly provided us with the answers we needed to complete implementation ahead of schedule.”

The decision to go with SurveyToGo immediately paid off for CDA: the fact that survey data could be sent back from the field in an instant shaved at least two days off of every research project. The built-in quality-control features improved data quality by 40%, on average. But most importantly, SurveyToGo has enabled CDA to take on more complex projects than ever before. As Ms. Fink summarizes it, “SurveyToGo has allowed us to program unusual questionnaires that include additional data lists and complicated filters. It has even allowed us to take photos and record audio during interviews.”

“I would definitely recommend SurveyToGo to other research firms,” admits Ms. Fink. “It’s a very good application and very easy to use. I especially appreciate Dooblo’s language localization of the interviewer software, as not all interviewers speak English as a first language.”